Building pet-first yard and wellness brands
Yardura is the parent company powering InsightScoop, Pupplmnt, Supp Dog, and Once Upon a Lawn. We combine field-tested operations, AI-driven insights, and sustainable practices to give pet households the clean yards, healthy companions, and premium experiences they deserve.
Our brand portfolio
Each label launches with shared Yardura infrastructure—field ops, logistics, analytics, and customer messaging—so teams can obsess over pet outcomes instead of reinventing utilities.
AI-powered dog waste removal that pairs concierge field service with wellness reporting for Twin Cities pet parents.
Functional canine supplements built to support gut health, recovery, and longevity.
High-output nutrition and hydration products for sporting and working dogs.
Eco-forward yard renewal and turf deodorizing programs tailored to homes with pets.
Pet health starts in the yard
Every Yardura brand believes clean, safe outdoor spaces unlock happier, healthier pets. Whether that means spotless lawns, science-backed supplements, or next-gen wellness monitoring, we're obsessed with giving families the tools to extend their dog's quality of life—and enjoy more time together outdoors.
Service visits completed across Minneapolis metro
Customer satisfaction from InsightScoop members
Brands launched or in development since 2023
The Yardura infrastructure advantage
Launch faster, operate smarter, and scale confidently with battle-tested systems built for pet-first field services.
Field operations OS
Route optimization, weather-aware scheduling, gate protocols, and mobile-first technician tools proven across 50,000+ visits.
AI & analytics layer
Computer vision for waste analysis, predictive health insights, and automated reporting that turns every service into data.
Payment & billing rails
Stripe-powered recurring billing, flexible subscription tiers, and transparent invoicing that customers actually trust.
Customer messaging hub
Two-way SMS updates, email automations, and branded notifications keeping pet parents in the loop 24/7.
Brand & design system
Pre-built landing pages, marketing templates, and a cohesive visual language that ships brands in weeks, not months.
Talent & training pipelines
Vetted technician hiring, onboarding playbooks, and safety protocols ensuring quality service from day one.
InsightScoop: From concept to 1,000+ customers in 18 months
Launched in March 2023, InsightScoop pioneered AI-powered dog waste removal with wellness monitoring. By leveraging Yardura's shared infrastructure—field operations, billing systems, and customer messaging—the team focused entirely on product innovation and customer experience.
From initial concept to first paying customers
Active subscribers across Minneapolis metro
Monthly customer retention with zero contracts
Your journey with Yardura
From initial concept to scaling operations, we provide support at every stage of your brand's evolution.
Discovery
Share your vision. We assess fit, identify gaps, and map out the infrastructure you'll need.
Build
Leverage existing tech, ops playbooks, and brand templates to launch in weeks instead of months.
Launch
Go live with proven systems for billing, scheduling, and customer communication already in place.
Scale
Expand to new markets, add services, and grow your team with continuous infrastructure support.
Innovation that respects the planet
Every Yardura brand commits to sustainable practices—from biodegradable waste solutions to eco-conscious supply chains. We believe pet wellness and environmental responsibility aren't mutually exclusive; they're essential partners in creating healthier communities.
Why operators partner with Yardura
We incubate concepts, provide shared services, and recruit talent so founders can concentrate on product-market fit and regional growth.
Let’s build the next pet-first experience
Whether you need to launch a new service or scale an existing one, Yardura provides the infrastructure—ops playbooks, AI analytics, brand strategy, and talent pipelines—to accelerate the journey.